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Grow up in a good land
As a province with a large private economy, Zhejiang's cultural industry has developed rapidly, gradually forming advantageous cultural service industries such as publishing and distribution, radio and television, cultural tourism, and performing arts and entertainment, as well as advantageous cultural product manufacturing industries such as printing and packaging, arts and crafts manufacturing, and cultural and sports supplies manufacturing. At present, Zhejiang Province has more than 6,000 cultural enterprises above designated size and 45 listed cultural enterprises. The number of cultural enterprises selected into the "Top 30 National Cultural Enterprises" over the years ranks among the top in the country.
This Zhejiang Provincial Service Industry Leading Enterprise Recognition activity was recommended by the Propaganda Department of each municipal Party committee and relevant provincial units. The Provincial Party Committee Propaganda Department organized a preliminary review by relevant experts and selected the best to form a preliminary recommendation list. This was then reviewed by a special team for the construction of the "Hundreds and Tens" project for the high-quality development of the provincial service industry and the final list was selected.
In the past, there were "vanguards" such as Zhejiang News Media Holding Group Co., Ltd., and "leaders" among private enterprises such as Zhejiang Huace Film and Television Co., Ltd. Puqi Digital is a rising star among cultural enterprises in Zhejiang, growing rapidly in such a privileged land.
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Innovation, empowering cultural industries
The successful experience of our predecessors tells us that only by constantly pursuing innovation, having the courage to innovate and providing high-quality services and products can we stand out in the fierce market competition.
Recently, Zhejiang announced the list of leading enterprises in the service industry in Zhejiang Province in 2023. Puqi Digital is on the list and is the only unit in Lishui City to be rated as the "Leading Enterprise in the Province's Service Industry (Cultural Industry) Industry in 2023".
Puqi Digital Industrial Park
Puqi has played a certain demonstration and leading role in the province in accelerating the development of new cultural formats, transforming and upgrading traditional cultural formats, promoting industrial structural adjustment and optimization and upgrading, promoting industry integration and innovative development, and extending the industrial chain. Specifically shown in:
First, actively deploy new printing businesses, such as digital printing, online printing, etc., introduce technological innovation methods such as intelligent manufacturing, big data, and cloud computing, and launch more personalized and diversified cultural products. At the same time, we actively expand the market, promote cultural and creative products to the international market, and expand the influence of Chinese culture.
Smart equipment manufacturing
Second, Puqi Digital focuses on improving the efficiency and quality of traditional cultural industries. Product innovation and research and development have continued to rise, expanding the traditional cultural industry chain and achieving market diversification and retail channel diversification.
Puqi also attaches great importance to environmental protection issues in cultural products and production processes, and actively promotes green printing from aspects such as technology and production processes to comprehensively reduce pollutant emissions.
Third, Puqi Digital actively explores industry integration and innovation, cooperates with local governments and media organizations, carries out cultural activities, promotes deeper exchanges and cooperation in the cultural industry in design, production, cultural communication, etc., and enhances the overall competitiveness of the cultural industry.
Digital printing cultural and creative products
In addition, Puqi focuses on product quality control and optimization, and focuses its research and development efforts on technological innovation and product development to improve product quality and production efficiency, and gain the trust and recognition of the market and customers.
L-Press 510
This year, the "high-speed and high-precision digital label printing machine" developed by Puqi Digital marks Puqi's entry into the most advanced field of international digital printing - digital labels. The entry threshold is higher, the technology is more difficult, and the requirements for the comprehensive strength of digital companies are stricter. Therefore, there are currently very few domestic companies entering the digital label field.
Puqi L series targets the most advanced digital printing technology at home and abroad. Recently, this project has been awarded the first equipment (set) in Zhejiang Province in 2023.
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Leap forward and actively "go out" in line with current affairs
In the first three quarters of this year, the added value of Zhejiang's service industry increased by 7.3% year-on-year. This is closely related to the vitality and resilience of Zhejiang's service industry. The continued policy support from the Zhejiang Party Committee and Government has also given enterprises confidence and confidence.
Among them, the "Hundreds and Thousands" project for the high-quality development of the service industry in Zhejiang Province, which was launched at the beginning of the year, has made various enterprise-friendly policies "enjoyable and direct access", allowing qualified major platforms, major projects, and market entities to enjoy policy dividends as soon as possible, providing policy guarantee for Puqi.
In the process of actively participating in the co-construction of the “Belt and Road”, Chinese enterprises have significantly accelerated their pace of “going global” and their strength has increased day by day. Among Chinese cultural enterprises, digital cultural enterprises have become the "vanguard" of cultural exports overseas. In 2022, the foreign cultural trade volume will exceed US$220 billion, a year-on-year increase of approximately 11%, of which the import and export volume of cultural products will be US$180.3 billion, and the import and export volume of cultural services will be US$41.4 billion.
Developing foreign cultural trade is an inevitable requirement for accelerating the construction of a cultural and trade power. It is also an excellent opportunity for cultural enterprises to expand a larger market and explore infinite possibilities.
In the fierce market competition, Puqi has always stayed true to its original aspirations, strived to achieve the organic unity of social and economic benefits, and has the courage to assume the responsibility of social and cultural inheritance and development.
In the future, Puqi will be committed to building a stronger brand image, further cooperating with foreign companies, and exploring overseas markets to achieve international expansion. By understanding the international market trends and needs, we continue to explore and innovate, and work side by side with a number of cultural enterprises to contribute our modest efforts to the "going out" of Chinese cultural enterprises.
Qiantang River
"In the land of Zhejiang, the perseverance of the mountains and the vastness of the sea have given the Zhejiang people incomparable courage and creativity, and they have written magnificent songs of progress."
